The Difficulties of Managing Your Google My Business Listing
Some business owners believe they can establish and control their own Google My Business listing. While creating a listing is pretty simple, optimizing and managing it is a different matter.
Google’s GMB listing ranking is determined by a complex algorithm. If a listing is not correctly optimized, it will rank lower than the listings of its competitors, resulting in poorer online visibility and traffic to the particular firm.
Customer reviews are another issue that business owners encounter while managing their GMB listing. According to Inc., 91 percent of consumers check online evaluations on a regular or infrequent basis. If a company’s Google My Business listing isn’t correctly optimized, it will struggle to get good reviews, limiting the utility of this otherwise potent marketing tool.