How does PPC Marketing Works?
A marketing strategy focused on keywords is PPC advertising. Different search keywords and phrases are given values by PPC campaign management platforms like Adwords based on their search volume, difficulty, and level of competition. The price of a keyword increases as more marketers compete for it.
Limited Google pay per click advertising spots are available on marketing channels including the Google homepage. As a result, you must compete to get your PPC place. To make their Google PPC advertising appear more prominent, advertisers cannot just pay more.